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Wednesday, December 7, 2016

Trolls

I'm off to search for Trolls.  By that I mean the dolls, of course.  There is a new Troll movie out and I knew it would be a big hit with the Grand Girls because they love anything they can brush the hair.
You do remember the Trolls from the early 60s?  I'm not sure how much they've changed except the seem to have the same standup hair.  I'm sure I'll know more than I ever wanted to know when I get back from Walmart and/or Target.

Here is a little background on Trolls from Wikipedia if you need a refresher:

Troll dolls were originally created in 1959 by Danish fisherman and woodcutter Thomas Dam. Dam could not afford a Christmas gift for his young daughter Lila and carved the doll from his imagination. Other children in the Danish town of Gjøl saw the troll doll and wanted one.[5] Dam's company Dam Things began producing the dolls in plastic under the name Good Luck Trolls.[6] The dolls became popular in several European countries during the early 1960s, shortly before they were introduced in the United States. They became one of the United States' biggest toy fads from the autumn of 1963 to 1965. The originals were of the highest quality, also called Dam dolls and featuring sheep wool hair and glass eyes. Their sudden popularity, along with an error in the copyright notice of Thomas Dam's original product, resulted in cheaper imitations.
The Dam company never stopped their production of trolls in Denmark, where they were always a popular item. In the late 1980s, the Dam trolls started making another comeback in North America. The E.F.S. Marketing Associates, Inc was one of the few corporations which was granted permission to import and market the Thomas Dam trolls for resale in the United States. These Dam Trolls were marketed under the trade name of Norfin (R) Trolls, with the Adopt A Norfin Troll logo on the tags.
During the period of popularity in the early- to mid-1990s, several attempts were made to market the troll dolls to young boys. This included action figure lines such as The Original Battle Trolls from Hasbro, the Stone Protectors franchise, and Teenage Mutant Ninja Turtle Trolls. The popular Mighty Max line also had a series named Hairy Heads, also known as Dread Heads.
In 1994, the Dam copyright was restored by the Uruguay Round Agreements Act. The Uneeda Doll Company, a company that made millions of US dollars by manufacturing troll dolls in the U.S., challenged the restoration. The US Court of Appeals for the Second Circuit upheld the lower court's preliminary injunction, enjoining Uneeda from manufacturing, distributing, or selling "Wish-nik" troll dolls.[7]In 2003, Toy Industry Association named troll dolls to its Century of Toys List, a list of the 100 most memorable and most creative toys of the 20th century.[8]In 2005, the troll brand was licensed to DIC Entertainment, and products such as fashion dolls and fashion accessories were sold under the Trollz name.[9] The new Trollz campaign was not successful. In 2007, the Danish company filed a lawsuit against DIC Entertainment claiming that the company financially misrepresented its ability to create and market a modern troll doll toy campaign and destroyed the image and goodwill of the doll.[10]

Happy shopping to me.  

7 comments:

  1. I took my Brooklyn to see it. We both loved it!

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  2. I remember the trolls but did not know all the history. Hope you had a successful shopping run.

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  3. I had a troll doll when I was a kid in the 1960s. It had bright green hair and was ugly as sin. I think the ones today are a little cuter. But just a little. Happy troll hunting!

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  4. Happy troll hunting, Barbara. Your girls will love them.

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  5. As my kids were born in the early 1960s, I remember trolls well.

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  6. Hope your troll hunt was successful. Interesting history and I liked the name of his company. I hope Thomas Dam is getting his share of the profits today.

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  7. My grandchildren and I watched Trolls this past Saturday! They loved it!!

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